Labels identify green products
It is essential that consumers can identify green products within a product group. Public eco-labels constitute a good and simple way of providing such information to consumers and professional purchasers.
The EU Flower is the eco-label of the European Union. It was established in 1992. The Nordic Swan has existed since 1989. Denmark joined the Nordic eco-labelling system in 1997.
The Flower and the Swan guarantee that a product is one of the least damaging to the environment, and that certain health precautions have been taken. At the same time, quality and function are guaranteed to be at least as good as other products.
2,300 products on the Danish market
Eco-labels are found on a range of products. When a product carries the the Swan or the Flower, the product group has undergone a thorough evaluation of how it affects the environment from the time it is 'born' to when it is disposed of. Quality and health impacts have also been under close scrutiny.
Today there are roughly 2,300 products on the Danish market with an eco-label.
An eco-labelling board, an eco-labelling secretariat and a coordinating committee take care of the administration of the Nordic Swan and the EU Flower.
Read more at www.ecolabel.dk.